To Everything There is a Season
(published in Beauty Store Business, February, 2009)

As we emerge from the dark of winter, see what’s bright and new in nail polish for spring and summer.

Retailers may be thinking ‘nail polish, schmail polish’ since not long ago only basic colors in shades of red, pink or coral were available. All were neutral and paired well with fashion. But customers are a fickle bunch. And to keep up with them, the industry has had to invent shades that meet today’s consumer demands for colors ranging from midnight blue and aubergine to copper and pearlescent opal. Today’s polish options don’t follow fashion, they keep pace with it. And so should you. Here are some of the hot new colors for spring and summer 2009.

For the complete text of this article, please click here.

 

Dogs on Insurance Blacklist
(posted on Bankrate.com, 2009)

Highlights

  • Thinking about getting a dog?
  • Some breeds can cancel an insurance deal.
  • Most insurance carriers don't have issues covering responsible pet owners.

During a pre-screening interview for homeowners insurance, Michael Richbourg of Atlanta was asked if he owned any dogs. He said he had two mixed breeds. He wasn't sure what kind, but one appeared to be mostly schipperke (pronounced, skipper-kee).

For the complete text of this article, please click here.

 

Retail Bringing Layaway Back to Life
(posted on Retail Customer Experience, Nov. 2008)

Dori Cagle and her husband have already picked out Christmas gifts for their two sons, ages 3 and 7. They shopped at a Lexington, Ky., K-mart where they put their purchases, totaling $350, on layaway.

For the complete text of this article, please click here.

 

Beyond Bonuses
Keep Your Employees Motivated With Low-Cost Rewards
(Appeared in the April/May, 2008 issue of MyBusiness)

At Transformations Salon and Spa in Indianapolis, owner Vivian Vandivier gives “Vivi” bucks to employees who get rave reviews from a client, present helpful tips at staff meetings or go out of their way to help a co-worker. Recently, 200 Vivi Bucks went to an employee who put together a staff manual. The currency can be redeemed for salon services or the retail products sold at Transformations.

For the complete text of this article, please click here.

 

Making Your Financial Resolutions Stick
(posted on Bankrate.com, 2008)

At the end of 2007, Jan Johnson and her husband, Kirk, had just paid for their November wedding and then were hit with holiday expenses in December. The Houston couple vowed to save $50 a month toward Christmas gifts the following year.

For the complete text of this article, please click here.

 

Home | About Write Mix | Newsletter | Resume | Contact
This site designed by: Glass Slipper WebDesign.
All contents © 2005 - 2006 Heather Larson / WriteMix.net. All rights reserved.